UPSLOPE BREWING
UPSLOPE BREWING
NOW HIRING: THE WORST BEER NAMER EVER.
Unlike most craft brewers, Upslope’s beer names are refreshingly boring. To prove they spend more time crafting beers than naming them, we created a fake job posting on LinkedIn for a head beer namer who’d spend more time handling boredom than naming beers.
This post exceeded Upslope’s average likes and shares by roughly 2600% and 3300%. One person even commented that this was the best beer ad they’d ever seen. Watch out W+K & Errol Morris.
In other news, Upslope doesn’t bottle their beers and long copy isn’t dead.
