Freelance CD / Copywriter

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ANTHEM MEDICAID


ANTHEM MEDICAID


APPARENTLY HEALTH INSURANCE CAN BE A LAUGHING MATTER.

They said it wouldn’t be fun to work on health insurance. They said humor wouldn’t work. They also said the client wouldn’t buy this “lucky strike extra.” While I’m not sure who they are, thankfully, they were wrong. It wasn’t just fun to work on, letting people who live at or below the poverty line know they could actually afford something as important as health insurance, was amazingly rewarding.