THE BIZ CALLS HER A “FLUENT DEVICE.” WE JUST CALL HER ANNIE.

Cox, an internet provider, needed help launching their mobile business. The brand’s main point of difference: not pushing one-size-fits all plans like everyone else, and instead fitting plans to their customers’ needs. So, we developed the platform “We’re Different Because You’re Different” and personified it through a brand mascot named Annie. While she’s 100% CGI, her unapologetically independent spirit is 100% real.

And PETA, don’t worry. No sheep (or brands) were hurt in the making of this campaign.