BANK MIDWEST

THE BANK STILL DOING WHAT BANKS STILL SHOULD.

This is by far one of my favorite campaigns. Because we refused to stop up until we found the truest, most unique and least bullshit way of saying what ALL banks were trying to say: we treat you like a person, not a number. After tons of disingenuous ideas, like 15-second long secret handshakes and bankers ending up in family photos, we got somewhere more true. People aren't asking their banks for anything revolutionary. They're just asking to get the time of day.