ODELL BREWING
ODELL BREWING
BRAND NEW IPA. SAME OLD MOUNTAIN-HIGH STANDARD.
I helped Odell launch a beer that ushered in a brand-new style of IPA: The Mountain-Style IPA. To show how well-crafted and dependable this new beer was, we spent the majority of the ads talking about other mountain-style things. Things that were far less “new,” yet built to that same mountain-high standard.
SOMETIMES BEAUTY IS IN THE EYE OF THE BEER HOLDER.
I also helped launch Odell’s first Sour Ale — a fruited sour called Sippin’ Pretty. The minute you lay eyes on it you get this “can half full” feeling that speaks for itself. But just in case, we created an entire campaign about it.
