Freelance CD / Copywriter

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JCPenney Men's Store


JCPENNEY MEN'S STORE


(This was Frank “The Tank” on draft night, sporting a custom JCPenney suit he created. The kid’s a character.)

(This was Frank “The Tank” on draft night, sporting a custom JCPenney suit he created. The kid’s a character.)

THE NBA MADE FRANK A PRO BASKETBALL PLAYER.

WE MADE HIM A BALLER.

To show how good JCPenney can make you look at a reasonable price, we commissioned recent NBA draft pick, and proven jokester, Frank Kaminsky, to show off our threads. But the minute he signed his multi-million-dollar contract, this once down-to-earth kid became virtually unrecognizable. So, what changed Frank? The money or the duds?

Not sure if this video cleared any of that up, but it sure was fun to write.